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Shri Venkateshwara University, UGC Degree & FMMC Certification

B. A. (Bachelor of Arts) Mass Communication

Educational Qualification: 10+2 from CBSE or equivalent, with maximum aggregate of 50%.

Course Duration: 3 years

Type: Degree

Level: Graduation

Entry Requirements: Candidates will have to successfully complete a aptitude test and appear for a personal interview.

University Grants Commission’s (UGC)

UGC is a statutory organisation. It holds power to approve colleges and universities in India by checking the university’s educational standards.

UGC recognised universities and institutions are inclusive of the most trusted educational institutions which therefore justifies that all the degrees approved by it are authentic and can be accepted and identified globally.

As per the programme, they aim:

To strike a perfect balance between theory and practical skills.
To make sure the curriculum should lay stress over the skill set.
To provide a proper characterisation of topics like Advertising, Print Media, Electronic Media, New Media, Journalism, Public Relation and Corporate Communication
To make sure that the theory and laboratory should be on a 50.50 ratio.

ACADEMICS

B.A Mass communication incorporates 6 semesters over 3 year program. Students are taught different subjects regarding English and hindi literature, language and composition, Digital Communication, Radio Communication, Television Communication, Public Relation, Journalism and Advertising. A student is entitled to fulfil the academic requirements of the institution in order to complete the course. All subjects are compulsory. Please refer to the information below in regards to the course information.

GOAL

To promote communication education that inspires the youth in understanding the importance of ethnic, modern and creative media and communication practices, that inherit positive bearing on every individual, industry and society.

OBJECTIVES

Over the past few years, communication education has become very responsive, as a huge number of institutes, colleges and universities have started to offer it at a bachelor’s level, particularly, in journalism. This has not only resulted in the growth of media industry but also promoted masses to indulge themselves into responsible media practices.

Therefore, the proliferating presence of communication in our society is both an opportunity and a challenge to a lot of people and educational institutions since they understand the power and responsibilities of media in our society, but providing with the right knowledge is a real life challenge. One of the major objectives of Puppets Picture Academy is to promote prosperousness within mankind through purposeful media practices.

Objectives of the program:

To promote the understanding of media as a strong source of communication.
To provide a firm foundation to the students in the media industry.
To promote in depth media and journalism knowledge by laying a strong foundation in the study of art.
To promote a strong foundation and help students structure a career in film making.

*University Theory Papers + Practical Training
Mass Media and Journalism Productions	:	. Television Television Reporting Television News Reading Television Anchoring/ Show Hosting/ Theatre Introduction . Print News Editing Concept and Theory News Package Formation Tabloid Production
Mass Communication Productions & FILMMAKING MASTER CLASSES	:	Radio Production & Documentary(Recording + Editing) Still Photography (Journalistic Approach) Professional Video Camera Operations (Shooting + Video Editing) Film Theory & Production(Pre Production , Production, Post Production) – FMMC Theatre Production
Advertisement and Public Relations	:	Copywriting Creative Idea Production Media Planning & Campaigning Social Media Planning & Operations Public Relations Theory & Productions/ Operations

MA (Master of Arts) Mass Communication

Educational Qualification: Graduated

Course Duration: 2 years

Type: Degree

Level: Post-Graduation

Entry Requirements: Candidate must be a graduate from a UGC approved educational institution. Candidates must also be able to qualify an Aptitude Test and an Interview further after qualifying the test.

M.A Mass Communication (MJMC)

It is a post-graduate course in Mass Communication. The course focuses on ideations and outputs of mass communication topics like- cultural issues, political issues, theories about communication, regulations and media techniques.

VISION & MISSION

Media and communication has always been a very strong and powerful combination. Talking about times like now, we got everything on our figure tips, from fitness to fashion, politics to film industry and everything from all over the globe. The immense efforts of media and communication industry haven’t left any stone unturned. Mass Communication is what we call the perfect amalgamation of theory and practical elements. It is a full time Masters program that promotes masses to have an inclination towards a thorough study over subjects like Radio, TV, Film, new media and website. The modules have been crafted as per the international standards from primary to highly advanced level of learning. The course prepares the students to recognise and master the key principals of communication and understand their responsibility towards the elevation of the society, responsive journalistic etiquettes, the connection of mass media with people, advertising grammar, learning public relation skills, maintaining ethical standards and tapping the new media for a digital growth.

University Grants Commission’s (UGC)

UGC is a statutory organisation. It holds power to approve colleges and universities in India by checking the university’s educational standards.

As per the programme, they aim:

To strike a perfect balance between theory and practical skills to master the subjects of mass communication
To make sure the curriculum should lay stress over the skill set and help the students to master in them.
To provide a proper characterisation of topics like Advertising, Print Media, Electronic Media, New Media, Journalism, Public Relation and Corporate Communication
To make sure that the theory and laboratory should be on a 50.50 ratio.

CAREER OPPORTUNITIES-

TV/Cinema Production: Creative Direction, Production , Production Controlling, Post Production, Acting, Theatre Artist, Editing, Lighting & Makeup Artist.
Print Media: Reporting, Content Editing, Sub-Editing, Layout Designing, Media Marketing, Media Management & Photo Journalist.
Electronic Media: (Television & Radio) Anchoring, News Reading, Editing and Production, Video Jockey, Radio Jockey, Radio Production, Station Head, Media Marketing & Media management.
Public Relations & Event: PR Consultant, Corporate Communicator and Event Manager.
Advertising & Branding: Client servicing across the globe, Copywriting, Packaging, Analysis, Visual and creative Manager.
Social Media: Content Development, Media Development and Designing.

MODULE-

Assessment of theory/research.
Visual Communication
Sound Production
Traditional Entertainment
Video Production
Audio Production
Master Photography
Radio Production

Students shall also be provided with more professional subjects like Web media and Film Production in the later stage of the course.

The subjects offered in the course are an amalgamation of techniques essential to master the art of mass communication.

Infrastructure-

UGC’s Curriculum Development Committee initiate in designing a curriculum that should provide a minimum infrastructure to the department for imparting a comprehensive teaching at the master’s level.

As per the recommendation, we are highly equipped with:

Computer lab
Electronic media lab
Audio Studio Lab
Laboratory Journal with Print Media Facilities

PGDM (Post Graduate Diploma) Mass Communication

Educational Qualification: Graduated

Course Duration: 1 years

Type: Degree

Level: Post-Graduation

Entry Requirements: Candidates must be able to qualify an Aptitude Test and an Interview further after qualifying the test.

PG Diploma in Mass Communication is a short term course designed to comprehensively ground you in ideas and prepares you for a remunerating profession. This means learning the technology, tool, and methodologies is only a preliminary draft of what you will learn.

The course is appropriate to prepare the candidates to plan their careers in new or media groups like magazines, newspaper, radio and television. They inculcate in them the understanding of the business of media and should be proficient enough to generate revenue from industry without compromising their ethics.

Semester I (A)	Semester I (B)
Introduction to Mass Communication	Principles of Mass Communication
Print Media and Theory	New Media Technology
Reporting, Editing and Writing	Media Law and Media Ethics
Photography and Photojournalism	Media Organization and Management
Seminar on Current Affairs	Film Studies and Appreciation
English Language and Communication Skills	–
Semester II (A)	Semester II (B)
Advertising and Corporate Communication	Development Communication
Media Research	Issues before Media
Radio Journalism	International and Intercultural Communication
Television Journalism	Radio and TV production
Dissertation	Graphic Tools

CAREER OPPORTUNITIES-

This degree helps to professionalise in the field of Mass Communication. It helps the students to get maximum job opportunities that shall help you proliferate your professional and personal growth. Opportunities from magazines, newspapers, news channels, television channels, advertising agencies, radio stations and film industry. Mass communication provides you with endless job and career development opportunities. The media industry is always in demand of creative, efficient, spontaneous, flexible and outgoing candidates who are open to experimenting and exploring various aspects of mass communication and enjoys working in a creative space.

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