Graphic Design Training

Module 1: Introduction to Graphic Design

• 1.1 Fundamentals of Graphic Design
  • Definition and importance of graphic design
  • History and evolution of graphic design
  • Role of graphic design in content creation and marketing
• 1.2 Elements and Principles of Design
  • Line, shape, color, texture, space, form, and typography
  • Balance, contrast, emphasis, movement, proportion, and unity
• 1.3 Design Tools Overview
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Canva, Figma, Sketch, and other design platforms
  • Basic overview of design interfaces and functions

Module 2: Typography

• 2.1 Understanding Typography
  • History of type
  • Types of fonts: Serif, Sans-serif, Script, Decorative
• 2.2 Typography in Design
  • Hierarchy and readability
  • Kerning, leading, and tracking
  • Selecting the right fonts for content and branding
• 2.3 Practical Application
  • Designing typographic posters and social media graphics
  • Experimenting with custom typography

Module 3: Color Theory and Psychology

• 3.1 Fundamentals of Color Theory
  • The color wheel: primary, secondary, and tertiary colors
  • Color schemes: analogous, complementary, split-complementary, etc.
  • Warm vs. cool colors
• 3.2 Color Psychology in Content
  • How color influences perception and emotions
  • Choosing brand colors
  • Practical exercises in color selection for target audiences
• 3.3 Using Color in Design
  • Applying color to web design, logos, and promotional content
  • Designing with contrast and harmony in mind

Module 4: Branding and Identity Design

• 4.1 Introduction to Branding
  • Definition and importance of branding
  • Key components: logo, color palette, fonts, imagery, tone
• 4.2 Creating Visual Identities
  • Logo design fundamentals
  • Creating mood boards and style guides
• 4.3 Branding for Social Media
  • Designing cohesive social media profiles
  • Consistency across platforms

Module 5: Content Creation for Digital Media

• 5.1 Basics of Content Creation
  • Definition and types of content: visual, written, video, interactive
  • Understanding content goals: education, entertainment, persuasion
• 5.2 Visual Content Creation
  • Designing graphics for websites, social media, and blogs
  • Creating infographics, banners, and advertisements
  • Image editing and manipulation
• 5.3 Storytelling with Design
  • Crafting compelling visual narratives
  • Combining text and visuals for maximum impact

Module 6: Web and Mobile Design

• 6.1 Introduction to UI/UX Design
  • Difference between User Interface (UI) and User Experience (UX)
  • Importance of usability in design
• 6.2 Web Design Basics
  • Designing web layouts, navigation menus, and calls to action
  • Responsive design for mobile and desktop
• 6.3 Tools for Web Design
  • Using Figma, Adobe XD, or Sketch for mockups and prototypes
  • Best practices for optimizing visuals for web

Module 7: Video and Animation Basics

• 7.1 Introduction to Motion Graphics
  • Principles of animation in design
  • Tools: Adobe After Effects, Premiere Pro
• 7.2 Video Content Creation
  • Storyboarding and planning for video
  • Editing and visual effects basics
• 7.3 Social Media Video Formats
  • Creating video content for YouTube, Instagram, and TikTok
  • Basic video editing and exporting for different platforms

Module 8: Social Media Content Strategy

• 8.1 Social Media Platforms Overview
  • Understanding platform differences: Instagram, Twitter, Facebook, LinkedIn, TikTok
  • What type of content works best on each platform
• 8.2 Designing for Engagement
  • Best practices for creating engaging visual content
  • Creating consistent content with templates and grids
• 8.3 Measuring Success
  • Analytics and metrics: measuring design effectiveness on social media

Module 9: Designing for Print

• 9.1 Print Design Fundamentals
  • Understanding DPI, CMYK, and bleed areas
  • Designing for brochures, posters, business cards, flyers
• 9.2 Pre-press Process
  • Preparing designs for printing
  • Color correction, file formats, and resolution
• 9.3 Packaging and Merch Design
  • Basics of product packaging design
  • Designing branded merchandise (T-shirts, mugs, etc.)

Module 10: Portfolio Development and Freelancing

• 10.1 Building a Portfolio
  • Showcasing your best work
  • Structuring an effective portfolio for clients or employers
• 10.2 Personal Branding
  • Establishing yourself as a designer/content creator
  • Marketing your services through personal branding
• 10.3 Freelancing Essentials
  • Finding clients, pricing work, and managing projects

Final Project: Comprehensive Design and Content Creation

• Project Brief
  • Students will create a cohesive brand identity, design a set of social media content, and develop a website or promotional campaign.
• Presentation and Feedback
  • Students will present their final projects for critique and feedback.

This course would offer both theoretical lessons and practical exercises to help students develop and refine their skills in graphic design and content creation, preparing them for various roles in digital marketing, branding, and multimedia design.